Quite frankly? It's lacking principles.
Anybody have Jane Austin novel flash?
No? Just me? Okay, moving on.
Like I was saying....
If you find yourself stuck in a cycle of inconsistency with your communication, feeling like it just isn't resonating or is constantly changing, then you've neglected to the do the foundational work to building a sustainable brand.
Unfortunately, this is something that happens alot. I mean, if you don't know, you don't know, right? Fortunately, however, there's a solution. I'm calling it the [BLS] Brand Blueprint™. I guess you could define it like this....
Your business plan acts as a manual for your business; illustrates HOW that epic machine runs. The [BLS] Brand Blueprint™ answers the question of WHY is the machine running? What's the purpose?
So if you're ready to get serious about creating a brand that will stand the test of time and lay the foundation for the business you're building (yes, they run parallel to each other), here is what you need to know.
1. Defining your WHY
Simon Sinek writes a whole book on this subject, but the gist is this: your WHY is your grounding guide. When you're knee deep in email correspondence and a project is lasting 4 weeks longer that slotted and you're working 7 days a week.....your WHY is meant to remind you (and inspire others ((aka - your tribe)) why you started. It's the bigger vision.
2. Finding your IDEAL CLIENT
This is probably nothing new if you're in the marketing space, but this concept dives deeper than "target market". So let me ask you, if you were to work with a dream client, what would that process look like? How would that impact their business? How would that impact yours? etc. The [BLS] Brand Blueprint™ dives deeper into this work, but it's one of the most important pieces to a sustainable brand.
3. Brand Tone
You're probably scratching your head thinking, "what the hell is that!?" And I hear you. But defining your brand tone is a big part of what makes your business unique and separates you from the other guy doing the exact thing you're doing. There's no SWOT analysis here, hun. Just good old fashioned confidence building and visionary work. If you can think it, you can build it.
4. Brand Values
It's not enough to bring "here's who were" and "here's what we do" to the table. It's a competitive economy and your brand is the key to setting you free, boss. So it makes sense to define your values. What's the vibe of your brand? Because yes, feelings are relevant as you create your brand.
5. Pitch, pitch, and pitch some more.
How are you feeling about your elevator pitch? Did you dread putting it together the first time? What if you could craft one that feels completely aligned and sounds completely natural? Add a little sauciness, add a little sweetness, and after doing the foundational work of defining your brand principles, this step feels as light as a breeze.
So you've made it here....
Mind blown or what?
I know, I know. Your brand is not your logo. And really.....you've probably never encountered a resource that explains all the points to your brand in a step by step fashion so it's easily digestible.
I get it.
But that's why it's time to have a dang road map.
The [BLS] Brand Blueprint™ does just that.
If you've been waiting for a resource like this, you're in luck! The guide helps you do the brand principle work required to make sure your brand grows with you. Stop wasting your time. Stop getting 100 different opinions from 100 different "experts". It's time to take action!
I mean, if you're building an empire, doesn't it make sense to have a solid blueprint?