All tagged small business

Branding & Pricing: What's their relationship to your business?

Ever wondered what the relationship between the two are?

If you’re invested in branding, that will definitely have an effect on your pricing; ideally in a positive way. One of the main goals of branding, is to in fact, increase the demand for your services, which in turn would allow you to price higher, and here is where you see your ROI. But let’s back up and take this step by step. I’m going to lay out a couple of points about pricing that you should know first…

Why Narrowing Your Niche Attracts Ideal Clients

Let's start with...WHY VS HOW

Our go to instinct when figuring out any problem or answering questions is to ask how.

• How are we going to solve this?
• How are we going to answer this?
• How are we going to improve this?

But perhaps we stop concerning ourselves with HOW and ask ourselves WHY?
Why is narrowing your niche going to attract ideal customers or clients that ultimately increase your bottom line? If you can answer why, then how will follow....