All tagged small business
There’s a rhyme and reason to the success behind companies (big and small) that have a strong brand presence. The word “brand” is used in many different contexts and depending on what you're reading and who’s dishing it out, these reasons may not seem clear to you. So, let’s break it down...why your brand requires a serious mindset shift in order for your business to be successful!
First, let’s start with a quick recap of what your brand is; and no offense to Webster, but this is the evolving definition I’ve landed on after helping business owners design and launch theirs:
How to use 2018 design trends in your business.
2018 is coming in hot! Well fast that is and that typically means out with the old and in with the new. The same is true for design trends. Something you might not think is completely relevant to you as a business owner or entrepreneur.
However, it’s just as important for you to have your ear to the ground on what’s new for these trends as it is for your marketing. Perfect to keep top of mind as you build out your new program, marketing materials, sales pages, even rebrand...
Ever wondered what the relationship between the two are?
If you’re invested in branding, that will definitely have an effect on your pricing; ideally in a positive way. One of the main goals of branding, is to in fact, increase the demand for your services, which in turn would allow you to price higher, and here is where you see your ROI. But let’s back up and take this step by step. I’m going to lay out a couple of points about pricing that you should know first…
Let's start with...WHY VS HOW
Our go to instinct when figuring out any problem or answering questions is to ask how.
• How are we going to solve this?
• How are we going to answer this?
• How are we going to improve this?
But perhaps we stop concerning ourselves with HOW and ask ourselves WHY?
Why is narrowing your niche going to attract ideal customers or clients that ultimately increase your bottom line? If you can answer why, then how will follow....
It’s one thing to know how powerful a redesign or rebranding can make you feel, giving you a sense of confidence and angst to shout from the rooftops and share with the world. But there’s nothing like the feeling of seeing the before and after images; evidence that indeed, progress has been made.