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Branding & Pricing: What's their relationship to your business?

Ever wondered what the relationship between the two are?

If you’re invested in branding, that will definitely have an effect on your pricing; ideally in a positive way. One of the main goals of branding, is to in fact, increase the demand for your services, which in turn would allow you to price higher, and here is where you see your ROI. But let’s back up and take this step by step. I’m going to lay out a couple of points about pricing that you should know first…