Let's start with...WHY VS HOW
Our go to instinct when figuring out any problem or answering questions is to ask how.
• How are we going to solve this?
• How are we going to answer this?
• How are we going to improve this?
But perhaps we stop concerning ourselves with HOW and ask ourselves WHY?
Why is narrowing your niche going to attract ideal customers or clients that ultimately increase your bottom line? If you can answer why, then how will follow....